Retail experience architect. Operator first.
I’ve spent more than two decades inside premium, luxury, and founder-led retail brands, building the systems behind customer experience, clienteling, store operations, team development, and new market growth. My work sits where the brand vision meets the sales floor.
The store is where strategy gets honest.
A brand can have a beautiful vision, a strong product, and a polished customer promise. But if the team, systems, routines, and communication behind the experience are inconsistent, customers feel it fast. That’s the work I do: find where the experience is breaking down, then build the structure that helps teams deliver it consistently.
Growth gets complicated. Stores shouldn't.
I’ve spent more than two decades helping premium, luxury, and founder-led brands build the systems behind customer experience, clienteling, team development, and store performance. From flagship openings and multi-market expansion to national VIP programs and clienteling initiatives, I’ve worked where growth becomes operational: inside stores, alongside teams, and close to customers. My strength is seeing what’s actually happening, translating it into clear priorities, and building the routines, tools, and behaviors that help teams execute without losing the brand’s original intent.
90–95%
Client Capture Rates
50%
Sales Driven Through Appointments
25 States
Customers Served Through Appointments & Clienteling Programs
65–85%
Repeat Client Business
What I’m Known For
I connect the dots between brand vision and store reality.
Customer Experience
Seeing what customers actually feel, not just what the brand intended.
Clienteling & Events
Turning customer engagement into repeatable growth.
Operations
Building routines, standards, and tools teams can actually use.
Teams
Helping managers create clarity, consistency, and accountability.
Built inside the brands I help today.
My background spans store leadership, multi-market operations, clienteling, events, new store openings, team development, and field execution across premium, luxury, and founder-led retail. Selected experience: Lunya | M.M.LaFleur | Kate Spade | Williams-Sonoma | Splendid Banana Republic | J.Crew | Eberjey | Anne Fontaine | InScribe Eco Private Jets | Unite & Raylon
The short version.
I'm based in Boston and have spent more than two decades inside founder-led, premium, and luxury retail brands. I work best with founders and retail leaders who care deeply about the customer experience and want to scale without losing what made the brand special in the first place. I'm usually the person asking, "What's actually happening in the store?" before building anything new. I like clear priorities, beautiful stores, strong teams, and practical systems that don't die in a folder. Most of my best work starts with a conversation, a walkthrough, and a problem nobody has quite been able to put their finger on yet.
Let’s figure out what’s actually happening.
Bring the messy version. We’ll sort through what’s real, what’s noise, and where to focus first.